First and foremost, make sure that the information you’re presenting in the press release is newsworthy. Even if the primary goal of your press release is to increase your levels of exposure and to send more traffic to your website you need to make sure that your press release isn’t lacking in news elements. The whole concept of doing a press release is to let the press know (in our case it also includes bloggers and other relevant sites) about some news that’s worth enough. Your press release needs to offer something that looks, feels and reads like real news. You have to offer honest clarity through your press release’s website so that they won’t get confused in the very beginning and leave you hanging. Offer them information in a clear cut manner so that they understand your information is meant for the purposes of education and updating. You should give them as many reasons as possible to keep reading and not just hit the exit button to get out of it. This might not seem all that important but it is very important in making sure that your press release is a success.

Finally, make sure that you include your contact information! While this probably feels like a no-brainer as it is an obvious part of every press release but there are so many press release writers who forget to include this very basic part of press release writing. Go ahead and make sure that your phone number, website URL, social media profiles and everything else are in your press release; don’t leave anything out. When your press release is contact information free, it is useless out in the ether because there isn’t any real way for the people to take the action that you want them to take. Every single thing that you do to promote your product or service on the Internet can really help you if you have a good start and keep your basics covered. The same applies for creating and publishing press releases of your own; if you are going to ignore the basic foundation of this document and the core of effective press release writing then you won’t get anything better than mediocre results. So start focusing on acting on what we’ve taught you here about making your press releases work so that you can see better results.

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Enjoy this segment and realize that you’ve got to ‘make your bones’. You have to do the work and practice to become expert and your craft.

Now the Mozart’s of the world will scoff at this and that’s Ok. For the rest of us it pays to get out here in the game and just do it. Don’t put off blogging because you suck at it. We all do [most of us]. Get busy and put together something and set it free. Seth Godin calls it “Ship It”. One of the criteria of his brilliant little book is to define “good enough”. At the target date, having reached that point, ship it – because, by definition, it’s good enough.

Is this post brilliant? Heck no, but it’s good enough!

Facebook marketing is sweeping the world right now. With over500 million active users, it’s become more than social networking. Today, this is an major market that entrepreneurs are tapping for business.

However there’s been a lot of change recently. Sellers are using different methods of bringing products into the open through this social portal, and this is facilitating more because of apps such as FB Maxed 2011. These applications give people several options to showcase a business to a group of people on Facebook and even attract other people from the target niche to their business profiles.

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One of the recent trends that entrepreneurs are involved in right now is posting their business websites on Facebook

This applies to webpages of considerable lengths. The entire webpage is taken in and displayed on the profile. People are able to embed videos and add some ecommerce features as well.

Now, these new Facebook profile pages that allow websites also allow all those opt-in features that help people to build their lists.

You can convert all your Facebook visitors into a potential lead database that you can promote your product to if you so wanted.

Earlier, with FBML, the Facebook Markup Language that was used, there were restrictions on how Facebook could be used by entrepreneurs. Recently, this markup language has taken a backseat and people are using new options like HTML5, which is giving a new leash to the limits that people can use their Facebook profiles to.

It is a wonderful world of opportunities that has been created. At present, more than 50% of the people who shop online regularly have Facebook profiles. Hence, it is only but logical that entrepreneurs use this platform to give the boost to their business that they are looking for. Recent trends indicate that entrepreneurs are not allowing any such opportunity pass.

This little video is worth a thousand words and then some, even though it’s too annoying to watch for long.

Social media policies are very important to any business. I have several alliances with experts in this area to help us design and install a written policy for daily operations and legal protections. Let’s not wait too long to discuss this hot topic.

In the mean time, enjoy this.

-RB

If you have any questions or experiences

This year I will focus on specific packages of media design and management for small businesses of many types. If you run a business know that you need to be budgeting $500, 1000, or $1500 per month to your social marketing or management. This is basically the cost of the yellow page ads you used to run with success. If youre not a funeral home your customers are never going to find you in the yellow pages.

What’s hot in the social marketing now? It’s QR codes, local search, geo tagging, and of course video. Youtube is the top place for lead generation but dozens of new players are available for embeding and hosting. This is my briar-patch and it’s never been so exciting!

I’m already off and running and can’t wait to tell you more. Catch me soon or I’m going to be too busy to give you the time that I can right now.

The number one SEO mistake early marketers make is improper on-page SEO. This is a factor of your SEO strategy that cannot be ignored and one of the few that you have control over. On-page SEO is how you arrange the elements on your site to rank well in the search engines. This is really simple, your main concerns are your ALT tags, heading tags, file names, titles, and navigational structure. All it takes is for you to do on-site optimization once before you realize how easy it is but you must do it. On-site SEO makes your site easier for your visitor to navigate and easier for you to manage. Your competition is doing on-site optimization but many are going to still be failing the test we are about to study for.

The second mistake is ineffective internal linking. It’s difficult to control how other sites link to you, but you have total control when it comes to linking your internal pages. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. This is an under applied SEO method that is proven to produce results. If you want your new pages to get indexed fast then this is the way to go. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia.

Don’t associate yourself with unethical SEO consultants. There has been a real proliferation of SEO companies offering their services as of late. You’ll only want to use the companies that use whitehat SEO methods, and stay away from the companies that don’t. Search engines are notorious for banning sites with no notice. So if you are looking out to hire someone for your SEO job, then go for a consultant that has a good reputation and keeps you updated with regular progress reports. Nothing should ever be hidden from you when it comes to them. Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. It might be tempting to fall for the lure of ‘blackhat’ techniques, that promise fast results for search engine rankings, but these are never long term solutions. Work on whitehat SEO methods that will bring you long term results that should see a steady increase in constant traffic to your site.

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One of the first things that you need to keep in mind when promoting your Squidoo lens is that you have to find as many free sources of traffic as possible. Search engines are the absolute best source of free traffic. If you can get your Squidoo lens ranked in the major search engines like Google and Yahoo! you can get hundreds of visitors at absolutely no cost. In addition to being highly targeted this is also traffic that tends to convert well. The fact that Squidoo is already an authority site means your lenses will be ranked sooner. Of course you’re still going to have to do a little digging to find those highly profitable and competitive keywords. Finding the right keywords means everything in terms of how quickly your lens is ranked. In order to achieve this, you will have to build relevant back links. A higher number of relevant backlinks generally is reflected in a higher page rank. In addition to exchanging links with other niche Squidoo lenses and blogging, commenting on forums is another excellent tool for building backlinks. 

Building links internally between all of your lenses is another approach that is not used often enough. This is a perfect method that will allow you to grow your lenses at the same time as traffic is exchanged between all your lenses. You need to make sure that all your lenses are on similar subjects if you want this approach to be successful. This way you can boost your search engine rankings by building an effective internal linking structure, which you will find easier to create. Sites with good internal linking are loved by Google. Take a look at Wikipedia; the site is heavily interlinked and is one of the most favored ones by search engines. The importance of internal linking, therefore, shouldn’t be overlooked. There are lots of internet marketers who employ this technique to increase their traffic on a daily basis. It will take a while before you see any real results but rest assured this is a great long term way to build your traffic. 

Last, but certainly no less important, is ensuring the uniqueness of your lens meaning that anything you post on your lens has to be completely unique and not posted anywhere else online. Ensure the content of your lens is unique by rewriting existing articles, if that is what you will be using. Sites that feature unique content that hasn’t been posted before will rank better in the search engines, especially since the latter dislike duplicate content. Therefore, it’s important that you take care of the content and make sure it’s original. 

This article shows exactly what needs to be done to promote your Squidoo lens properly and how to ensure that your target audience sees it. The key to success is consistency, even if it takes some time to see results when your lens is new. To see the best results from your lens over the long term you need to use this advice regularly.  When you are seeking a wonderful team for quality internet marketing and advertising, check out WebRankingSEO.com – call (407) 876-5771 or check out for more information concerning Orlando SEO, SEO ranking and web SEO.