The “Engagement Ring” for Social Media

The word ‘engagement’ has really become the catch phrase in the ‘new’ media. Social Media gets its social from the technical ability to engage others in a two-way conversation. This is a real connection and it’s happening everywhere you turn.

My post here is really a draft of one that will take me some time to prefect, but I want to get it out here and see if I can get some feedback and ideas as i invite you to comment and engage me.

The idea for the engagement ring is quite simple and is the basis of what I do on a daily basis. My business is in helping other business promote and develop new business. The very best way to do this in in the use of social media channels.

The idea of the ring is the structure of a sound business system. Your company ‘brand’ or identity is set, (both by you and the forces of the universe) and your mission is to draw the business in by finding the people that are looking for the solutions that you provide.

The best way for most small and medium businesses is to begin with the main business website, and here I recommend a WordPress blog. This will become the home-base, or mothership, of all your marketing and communication efforts.

The blog is a fantastic way to maintain valuable info and current content but the site itself has limited drawing power. What is needed these days is a search into the great new media world where your prospects are to be found.

In the social media universe the big players are not to be ignored. This is where Everyone is! Facebook is king but depending on your business not necessarily a place for you to attempt to engage your market.  As an example if you are a B-to-B company then you’ll need to focus on LinkedIn and others.

The particular platforms and interaction your business may need to develop will vary based upon your industry and market.  In general terms I advise that every business obtain their business name on as many platforms as available. Even if you have no interest in the account at least obtain the name to keep it from competitors and others. Use the site Namechk.com

Of course I am a fan of outsourcing this task to a service like ours, as this is our brier patch.  One way or another you need to get this done. The Business of social media is getting more and more important and the market for your customers is never going to be less competitive than it is today.

Engage me here, in any of the various ways offered, and I’ll be glad to share more.  Hey, you don’t have to make it a commitment, or even a date, just a comment (which will give a sweet SEO backlink to your page too).

I can’t get enough!