Your Product is Stinky, But It’s Good Enough!

Ira Glass is a real master at getting to a good story. This video shows a little more insight into this skill, and made me feel a whole lot better about my efforts. My stuff is OK, but nowhere near what I envision it to be. Now I can see that this is a very normal thing.

Enjoy this segment and realize that you’ve got to ‘make your bones’. You have to do the work and practice to become expert and your craft.

Now the Mozart’s of the world will scoff at this and that’s Ok. For the rest of us it pays to get out here in the game and just do it. Don’t put off blogging because you suck at it. We all do [most of us]. Get busy and put together something and set it free. Seth Godin calls it “Ship It”. One of the criteria of his brilliant little book is to define “good enough”. At the target date, having reached that point, ship it – because, by definition, it’s good enough.

Is this post brilliant? Heck no, but it’s good enough!

Facebook Business Pages: Made Easy

Facebook Marketing; Right Now

Facebook marketing is sweeping the world right now. With over500 million active users, it’s become more than social networking. Today, this is an major market that entrepreneurs are tapping for business.

However there’s been a lot of change recently. Sellers are using different methods of bringing products into the open through this social portal, and this is facilitating more because of apps such as FB Maxed 2011. These applications give people several options to showcase a business to a group of people on Facebook and even attract other people from the target niche to their business profiles.

One of the recent trends that entrepreneurs are involved in right now is posting their business websites on Facebook

This applies to webpages of considerable lengths. The entire webpage is taken in and displayed on the profile. People are able to embed videos and add some ecommerce features as well.

Now, these new Facebook profile pages that allow websites also allow all those opt-in features that help people to build their lists.

You can convert all your Facebook visitors into a potential lead database that you can promote your product to if you so wanted.

Earlier, with FBML, the Facebook Markup Language that was used, there were restrictions on how Facebook could be used by entrepreneurs. Recently, this markup language has taken a backseat and people are using new options like HTML5, which is giving a new leash to the limits that people can use their Facebook profiles to.

It is a wonderful world of opportunities that has been created. At present, more than 50% of the people who shop online regularly have Facebook profiles. Hence, it is only but logical that entrepreneurs use this platform to give the boost to their business that they are looking for. Recent trends indicate that entrepreneurs are not allowing any such opportunity pass.

Social Media Policy. One more ToDo4u

Social Media policy is a must if you run a business, (and would like to continue to do so

This little video is worth a thousand words and then some, even though it’s too annoying to watch for long.

Social media policies are very important to any business. I have several alliances with experts in this area to help us design and install a written policy for daily operations and legal protections. Let’s not wait too long to discuss this hot topic.

In the mean time, enjoy this.

-RB

If you have any questions or experiences

Jason Blumer CPA, at Social Media Club Greenville SC

Welcome to 2011. The Bus Is Leaving!

Twenty Eleven? Two Thousand Eleven? That’s something I’ll have to play with for a while to figure out but love it or not it’s here and I am ready to attack it. This is a year of exciting productivity for me and my role in what I’m now calling social mediarology. I am jacked. Regular business people are beginning to see that social media is no fad for kids but is indeed THE Media and a major aspect of every business. Even the lawyers are starting to ‘get it’.

This year I will focus on specific packages of media design and management for small businesses of many types. If you run a business know that you need to be budgeting $500, 1000, or $1500 per month to your social marketing or management. This is basically the cost of the yellow page ads you used to run with success. If youre not a funeral home your customers are never going to find you in the yellow pages.

What’s hot in the social marketing now? It’s QR codes, local search, geo tagging, and of course video. Youtube is the top place for lead generation but dozens of new players are available for embeding and hosting. This is my briar-patch and it’s never been so exciting!

I’m already off and running and can’t wait to tell you more. Catch me soon or I’m going to be too busy to give you the time that I can right now.

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