Business Building Bluprint

Hubspot is a real leader in my industry and a great resource for information that I rely on. I would even go as far as say that you should do business with them for your web business building needs, if you have the budget for it. If you’re not that big then you should talk to me. You will get the same basic advice and skills on a smaller scale and budget.

Here’s a piece of advice that’s one of the best and relevant pieces I’ve seen. Rather than recreate the wheel here’s their slide show:

Your business needs to have a better web presence. You need more analytical information and more social media engagements. This is a process, and not a project. There is no ‘finished’ here. Your project doesn’t end because the world of the web changes so much and so fast.

Earlier this week I saw a quote online that your ROI is simply to still be in business 5 years down the road. Think about how many businesses are failing around us and think about where you want to be in 5 years. You have work to do.

If your business is big enough then you can and should hire a team to run this aspect of your company. If that does not make sense then outsource the work, and make sure that it’s making a difference. It is easy to get someone like us on your team, and even easier to get rid of us! 90 days is all I ever ask from a business to show some positive results.

Hopefully you are not still wasting your cash on yellowpage ads and the like. Think in terms of a budget along the same costs and put that towards you digital promotions.

How much online marketing budget should you plan? How many more sales dollars do you want?