3 Easy Tips to Make High Quality Subject Lines for Your E-mails
Posted by Linkster on September 18, 2010 · Leave a Comment
Even though email marketing has tremendous potential; the bottom line is you need to get them opened so the magic can happen. In this article we shall be looking into a few tips that will shed light on writing effective subject lines for your emails.
Here’s a great tip… if you want to see some great examples of subject lines, go check out your newspaper or even those hilarious gossip tabloid magazines. Studying newspaper and magazine headlines is easy to do, it’s entertaining, and you really can learn a lot if you think about what’s going on in them. Why? The reason is simple; these headlines are created by professional journalists with lots of experience. Most likely they’ve written thousands of headlines over the years, and they understand how to hook someone into an article. The principles and concepts are very similar to, if not exactly the same as, what a subject line needs to do. There are different strategies with writing headlines, or subject lines, and you’ll see some that create fear, outrage, and other emotions. Your subject lines need to have that same approach and effect on the emotions. If this strategy is good enough for professional writers such as copywriters, then you should realize that maybe you should pay attention to it.
Creating and playing on the sense of urgency is a time-tested and extremely effective technique with sales copy which includes email copy. It’s really pretty easy, and you can think about yourself, it’s a part of human nature to have something before there’s a chance to lose it forever, or have it taken away. If you are lying about why it’s urgent, people will tend to see that because they’ve seen it before so many times. So for instance, if your aim is to sell a software product, you can create urgency by telling your subscribers that the product is limited and they need to hurry up. Never overdo any one thing, and avoid doing what everyone else is doing; how many times do readers see that they need to act fast? Avoid embarrassment, and unsubs, by limiting your use of certain kinds of urgency tactics – think ahead. There’s nothing wrong with testing subject lines, and indeed you should do that as much as possible.
You need to ensure that your subject line syncs up with the “from” line. This is because there’s a lot of spam going around on the Internet and people want to be sure of who they are receiving their email from.
When you do this you are going to erase any doubts that your recipient might be thinking of and that makes it easier for your e-mail to get opened. There are going to be times when your subscriber will not remember opting in to your list so you need to be able to help them connect your “from” line with your subject line.
In conclusion, the above subject line creation tips that we discussed will help you a great deal in enhancing your email marketing campaign if you apply them.
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